Airbrushing isn't new to retail, but it's Fairly New. (Previously only the counter cowboys had access to the gun and the fine mist of delicate foundation particles, making the skin look flawless.)
Dior has one ( Airflash. Superb for lasting power. It does, not, move.)
Sally Hansen has one (Too thick for me; her Airbrush Legs on the other hand... foot?... is one of my Top 5 beauty products EVER)
M.A.C has one, too (Here; untested as yet)
But now, now SK-II has one. Called Airtouch, it has just landed in the top doors of DJs and Myer (top doors means the big fancy city stores) while other stores will snaffle it soon. If they know what's good for them.
Whenever I pull this out, women go all googly-eyed and start asking questions and wanting a go. They are amazed at the effect. And, a PR of a rival makeup company told me today she is going to buy one.
Okay. How to explain what it is, what it does and why I would marry it if i was a similarly-sized plastic item and inanimate objects were allowed to wed.
The picture above is it with it's hat on. Pull that top half off, and you have a teeny little nozzle, that distributes ('shoots' is far too harsh a word, so is 'spray' - this is not a Super Soaker, people) a spectacularly fine drizzle of foundation. (The foundation itself - there are 5 shades - sits in a little sachet inside. It will last a few months, then you buy a new one. The compact is yours for life, kid.)
Why am I gibbering about this product like i'm being paid too?
1. Uh, maybe to help you look the best you can? Sorry for trying to help. GOSH.
2. It's based on the premise of ionization. Which means when you press the button, the mist coming out has ions that are attracted to the opposite ions in your skin. (Negative to positive. Like fridge magnets to fridges. Only with less koala bears or aphorisms.) What this means for you, is no doubling up of makeup, no makeup on hair, lashes, clothes or eye makeup. The tiny makeup particles only want to hang out with your skin.
3. It contains Pitera, so it hydrates as well as providing coverage. Nice one.
4. Just on the topic of coverage, it's sublime. (Radiant yet full... somehow.) It's like this, you close your eyes, you wave the little compact in front of your face for maybe, ooh, five seconds. You open your eyes. You look fresher, neater, even-toned. Five more seconds and you're done. (Even if you spray on - stupid, wasteful -you won't get buildup. I can not say why, but i've sprayed for near 60 seconds and still looked glowy. As opposed to masky.
5. No blending. No lines. No sponges or fingers or open bottles and jars and therefore no bacteria and therefore no pimples.
6. The novelty factor is already pretty high with the whole mist business, but check this out: You apply your 'dry makeup' (blush, concealer, eye shadow, liner) BEFORE you apply your foundation. (Refer back to the comment above about it not being interested in sticking to anything but skin.) Then, once you've sprayed, you apply your wet-makeup (mascara, gloss, lipstick.) Of course, you can re-touch any of the dry makeup after you've sprayed, but you won't need to.
7. It's unreal for a quick freshen-up mid-way through the day when you, well, look and feel like shit because you've been trapped at your desk since 7.42am.
8. Cate Blanchett uses it. And who doesn't want to have skin like her. Honestly. Who? Michael Jackson certainly does, that's for shiz.
9. Makeup Master, Pat McGrath, helped develop it and uses it backstage on all the size zero Russian Dolls whose flawless faces end up in the beauty pages such as the one I write for.
I'm bored of numbers and typing, in fact, I'm done.
One last thing: It's not cheap. (Unless you're wealthy, in which case, it's chicken feed: Buy 3.) Think more than $1, and less than $200. But I urge you to at least try it. Garn. Try it.
Bottom line: This is a Definitely Excellent Product.
Already tried it? Love it? Hate it? Think I'm a fool? Tell me about it below.
