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Schmoozy the Clown

  • Fruity. Literally.
    Beauty editors go to a lot of functions and launches to celebrate new products/ranges/ways of applying mascara.

Protected fruit.

  • This work is copyright. Apart from any use permitted under the Copyright Act 1968, no part may be reproduced by any process, nor may any other exclusive right be exercised, without the permission of Zoe Foster, 2006.

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« For all those who have ever looked at cosmetic packaging and thought, 'Pfft I could do that.' | Main | When celebrities disobey the rules of eye shadow. »

April 20, 2008

Insect legs in your sink.

If I find myself talking about A Product at a dinner party, then I know it's good fodder for my fruits. And so, last week, as I was joyously slurping on some soup (Thai-style pumpkin featuring more Chili than TLC) I found myself discussing the merits of finding insect legs in your sink.

Explanation: Clinique's new-ish Lash Power mascara.

Lpower


It was made for humid climates, you know, those places where your mascara runs all by itself, with no assistant from tears, sweat or flecks of rogue paper bark in your eye. Hot. Muggier than south central LA. Stickier than.... sticky tape.

Anyway: The mascara doesn't move. It won't smudge. Won't run. But unlike waterproof formulas, it's easy, so easy to get off. Doesn't need minutes of rubbing with cotton pads and eye makeup remover. Doesn't need makeup remover at all. And that's the whole beautiful point: it's only removed with hot water and your little fingers. Perfect if you find your mascara always ends up somewhere near your chin. Or, you got looong lashes and your mascara always imprints on your eyelids.

See, the formula looks and goes on like a normal mascara (nice tidy brush for getting every single lash, not terribly lengthening or volume-building, just natural-looking, right) but it comes off in little tubes. Little tubes that have lovingly cuddled each lash all day until you, the Lash Boss, decide to remove them with some warm water and a wiggle of the fingers down the lashes.

Where the insect legs come in: The little black tubes you take off look like little insect legs in your sink. And it's not even gross. It's just cool. Insects are underrated. I would never pull their legs off.

Ladybug6

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Comments

Becca's mascara is like this as well BUT it both voluminises and lengthens like no tomorrow. Comes off easily as well. This is my fab buy du jour.

ACP are absolutely pathetic, no doubt it was one of their sick tactics to close the website down. How utterly ridiculous.

yes i'm so glad i didn't open mag hag this morning at work ... it will definitely give the gossip girls something to gossip about now :-)

Jessie - I know - and to think I opened it at work!

umm just a friendly warning fruits- i just tryed to look at this 4 inch heels shananigans as i had never heard of it and its been hacked really badly and u don't wanna go there- scary...

thanks for the write up on this mascara fruity, i was wondering what it was like when i saw all the ad's come out for it a couple of months ago... i often find myself only buying things that u have talked about on here now, thats what's great about ur blog- that i don't have to waste my money buying products only to find i don't like them- you've already reviewed them for us!! thanks. Xx

Is anyone else's 4inchheels been hacked?

Fruit's is this type of mascara good for the lashes... does it dry them out?
It seems like a great concept.

p.s. How could Fruity be Maghag? 4inchheels has the most atrocious writing style, has slagged off this blog and.. nobody likes a coward! Congrats on Primped, Fruity. x

I like this, but it's exactly like modelco lashxtend, without the lengthening IMO. I hate taking it off too but I guess that's a trade-off for having smudge-proof lashes!

I used the Blinc mascara - it absolutely freaked me out the first time I used it - when I was washing it off and the little tubes came off, I freaked out that my eye lashes were falling out.

I like it for when I don't want to thicken or lengthen up my lashes too much, but otherwise, I don't think it makes a dramatic difference.

kitten - already reading it and loving it.

I noticed some Maghag references, so I did some research and I think I have found yet another blog for us all follow! For the Maghag update checkout this link : http://www.news.com.au/story/0,23599,23567071-2,00.html
to read all the information about this "maghag" that has everyone in a fluster. For her blog go to: http://4inchheelsonly.wordpress.com/
Totally loving the fruit in season!

I prefer Madame Lash.

Wow, I love that whole idea of little tubes around my lashes. I love even more the idea of being the Lash Boss... since for the past mascara wearing years of my life I've been more a lash slave than a boss... I will definitely get myself one of these!

I saw these advertised everywhere in mags a month ago and bought it and love it! I was hoping you'd write it up one day fruity.

S, the key is to make sure your lashes are totally wet, (stand under the shower) and then the mascara should just slide down the lashes with your finger and thumbs.

What I love best is that you get no left overs once you're out of the shower.

Fruity - i got this as a sample a little while ago with some deal, and i've found that despite the novelty factor of not needing any other product/cotton wool etc, it takes me far longer to squige all those little legs off and they get in my eyes and make them really sore. But maybe my eyes have tantrums more than yours.

But it is the best looking mascara i've ever used.

There's actually 2 other mascara's that do this, one cheaper and one is more expensive:
the kevyn aucoin mascara and the dejavu fibrewig mascara. you can buy the aucoin at mecca (who jacks up the price) and the dejavu at some asian stores BUT they increased the RRP by 3 times so you could buy it at sasa.com instead...=)
just my 2 cents!

Fruity's not MagHag! Fruity can spell! (Or at least, uses spellcheck).

4 inch heels is such a bitch (but i still read it, oops) if she says one bad word about fruity i will be on there comeenting in a flash.

haha, insect legs

Ooh, this sounds really cool. I so want insect legs in my sink.

& if you ARE starting a new beauty site Fruity, that is soo exciting!!

Oh, it wasn't a criticism - it makes me think even MORE of her.

Forgot to mention Fiberwig. And also Blinc. They are both insecty leggy, too.

mag hag's site is a bit of a slag fest don't you think??? but it's definitely fun to read.

keep up the good fruity, you bring us the best beauty stuff us girls need to know.

I love Fiberwig, but it's pretty pricey here even IF you can get it. Only problem is that it pretty much only lengthens, not volumises.

Mirenesse's mascara is like this too.

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